Ability to conceptualize videos and write scripts.Journalism, copywriting, or creative writing background (writing samples required).Five years of journalism, writing, marketing, or communications experience preferred.Bachelor’s degree in marketing, communications, journalism, or English preferred.Juggle multiple projects to meet deadlines.Act as a brand steward, ensuring consistency in the way Eastman presents itself.Brainstorm concepts that promote Eastman products and initiatives.Collaborate with design and account team members.Produce well-written content that is SEO friendly.Write compelling content for print, digital, video, and social media.Have clear understanding of brand position, key messages, and proof points for Eastman material solutions.

Understand content channels and optimize content and stories for best engagement.

Work with account team to understand communication strategies, target audience, customer experience, tactical execution, goals, objectives, and measures for success.

Gain a clear understanding and verify the accuracy of complex topics with decision-makers.

Conduct effective research and interview subject matter experts.

The work will include digital content, branding, online and printed product and marketing information, print and online advertising, trade shows, press releases, media placements, promotions, contests, and co-branded initiatives.

The content writer should understand complex value propositions, value chains, and customer personas to tell compelling stories that show how Eastman can help customers win in their markets.

As part of Eastman’s creative team, the content writer will work with marketing, business, and technology teams to understand target audiences and create effective content for marketing campaigns.

Successful candidates should have a portfolio demonstrating exceptional writing, editing, and research skills. The content writer will work closely with creative, digital, account, and business teams to support the company’s marketing communications strategies. Interested in joining a specialty materials company committed to addressing climate change, the plastic waste crisis, and the needs of a growing global population? Eastman seeks an experienced writer to develop compelling content for a variety of products and initiatives. For more information, visit Job description:

The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. įounded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. Eastman’s current hiring policy encourages and prefers new hires be fully vaccinated before reporting to work in this role wh en possible.

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